OUTDOOR LIVING · AMAZON VENDOR CENTRAL · 90-DAY ENGAGEMENT · USA · 2025
As seasonal demand increased and competition in the outdoor living category intensified, both brands needed a more structured and performance-focused Amazon presence. Their Brand Stores, advertising campaigns, listings, and visual content were not working together as one connected customer journey.
AlphaSpikes was engaged as their Amazon marketing agency to redesign the shopping experience, improve organic product visibility, and scale Amazon PPC advertising with greater efficiency. The goal was to create a clearer path from search and ad discovery to product consideration and purchase.
The existing Brand Stores lacked clear category organization, consistent branding, and a mobile-friendly customer experience.
Campaigns were fragmented across the catalog, with limited keyword segmentation, inefficient targeting, and avoidable advertising spend.
Product listings lacked sufficient keyword depth, search-term layering, and structured optimization for seasonal outdoor living searches.
A+ Content and image stacks did not clearly communicate product quality, lifestyle benefits, or the premium value of each brand.
Unclear navigation and weak product merchandising made it difficult for mobile shoppers to explore relevant categories and products.
Four strategies. One compounding Amazon growth engine.
We created separate but visually connected Amazon Brand Stores for Fire Sense and Balkene Home. Each store was organized around high-intent product categories, including patio heating, fire pits, outdoor seating, fire tables, furniture, and outdoor accessories.
Seasonal banners, product collection tiles, lifestyle imagery, and improved navigation helped customers find relevant products more quickly while reinforcing the identity of each brand.
We restructured Amazon PPC campaigns into branded, generic, category, competitor, and product-targeting segments. Advertising spend was prioritized around high-intent outdoor living keywords, seasonal demand, and the strongest revenue opportunities.
Sponsored Products campaigns were supported by Sponsored Brands and Sponsored Display advertising to improve discovery, retarget interested shoppers, and capture demand throughout the purchase journey.
Priority ASINs were optimized using long-tail, seasonal, category, and purchase-intent keywords. Product titles, bullet points, descriptions, backend search terms, and image stacks were updated to improve both Amazon search visibility and conversion potential.
The optimization strategy connected customer search behavior with clearer product benefits, use cases, specifications, and seasonal buying intent.
We developed new Amazon A+ Content modules highlighting Fire Sense’s product safety, durability, and design, alongside Balkene Home’s versatile, eco-conscious outdoor furniture collections.
Comparison charts, installation visuals, product benefits, lifestyle imagery, and care guidance were added to reduce purchase uncertainty and help customers select the most relevant products.
| Metric | Before | After | Improvement |
|---|---|---|---|
| Amazon Brand Store Traffic | — | 3.2x Higher | ↗ Strong Traffic Growth |
| Advertising Cost of Sales | 34% | 24.8% | ↘ 27% Reduction |
| PPC-Attributed Revenue | — | 62% Higher | ↗ Revenue Growth |
| Organic Keyword Rankings | — | 38% Higher | ↗ Greater Search Visibility |
| Add-to-Cart Rate | — | 22% Higher | ↗ Stronger Purchase Intent |
AlphaSpikes delivered an integrated Amazon growth strategy for Fire Sense and Balkene Home, combining Brand Store design, Amazon PPC management, listing SEO, and conversion-focused A+ Content.
By connecting advertising, organic visibility, visual merchandising, and product content, we transformed the brands’ Amazon presence into a clearer and more conversion-focused shopping experience. Within 90 days, the engagement increased Brand Store traffic, improved advertising efficiency, strengthened organic keyword rankings, and generated more revenue from Amazon PPC campaigns.
The result was a more scalable Amazon marketing system designed to support seasonal demand and long-term growth in the competitive outdoor living category.
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