Bullet points tell shoppers what your product does. A+ Content shows them why it's the right choice.
Only 30% of Amazon sellers use A+ Content, which means 70% are leaving a 3-10% conversion lift on the table every single month. Alpha Spikes designs Amazon A+ Content built to close the information gap bullets can’t, and pass Amazon’s approval process on the first submission.
Find out if your current A+ Content is helping or quietly costing you sales.
An A+ Content specialist reviews your listing and replies within one business day.
$500M+
COMBINED CLIENT REVENUE
200+
BRANDS SCALED ON AMAZON
<1 day
AVERAGE RESPONSE TIME
10+
YEARS OF EXPERIENCE
Amazon A+ Content, short for Enhanced Brand Content, is the visual, module-based content that replaces or supplements a product’s standard description on its detail page. Amazon unified EBC and A+ Content under one name in 2019, so the two terms now refer to the exact same feature. It’s only available to Brand Registry enrolled sellers and includes image modules, comparison charts, and brand storytelling sections designed to answer buyer questions before they leave the listing.
No. A+ Content text is confirmed not to be indexed by Amazon's A10 search algorithm, so it does not directly help your product rank in Amazon search. It does get indexed by Google, which means well-written A+ Content content can still bring in external search traffic.
A+ Content is managed through the A+ Content Manager inside Seller Central, which requires Brand Registry enrollment to access. Users need the appropriate Brand Registry permissions assigned to their Seller Central account to create or edit A+ Content.
Amazon prohibits promotional and unverifiable claims in A+ Content, including words like guarantee, best-selling, top-rated, and 100% guaranteed. These phrases trigger automatic rejection because Amazon cannot verify them, and a rejected submission delays your entire content launch.
A pretty A+ Content page that doesn’t address buyer objections is wasted design work. Alpha Spikes builds every A+ Content module around a specific job: closing an information gap, building trust, or pushing a shopper toward checkout. We design for Standard and Premium A+ Content across both Seller Central and Vendor Central accounts.
Basic A+ Content gives your brand a visual brand page that answers the questions bullet points do not have room to address. We create Standard A+ Content that closes the information gap, handles objections, and gives buyers a reason to choose your product over a competitor's.
Premium A+ Content with interactive hotspots, video, and full-width media lifts conversion by up to 20% for hero products according to Amazon's own data. We design Premium A+ pages that use every available module to build the strongest possible case for purchase.
Publishing A+ Content without a strategy results in pretty pages that do not convert. We build an A+ strategy that decides which ASINs get content first, which modules to use, and how to structure the page around the real objections your buyers have before they commit.
The text inside A+ modules needs to work harder than your bullets because it reaches buyers who are already deeper in the decision process. We write A+ copy that connects features to emotional buying motivators, handles specific objections, and builds brand trust without using the promotional language Amazon prohibits.
Well-written A+ copy loses its impact when the design is generic or fails to render correctly on mobile where most Amazon traffic originates. We design A+ Content with mobile-first layouts, consistent brand identity, and module compositions that guide the buyer through a logical path to purchase.
An A+ Content submission with a formatting error, prohibited phrase, or incorrect image dimension gets rejected and delays your go-live date. We manage the upload and submission process so your content goes live without rejection and appears correctly across desktop and mobile.
A+ Content published months or years ago may no longer reflect your product's current positioning, pricing context, or buyer objections. We audit your existing A+ pages and optimize them with updated messaging, better module selection, and improved image strategy.
The Brand Story module appears across your entire catalog and builds the brand context that makes shoppers more likely to buy from you again. We create a Brand Story that communicates your brand's identity and differentiators in a way that feels human rather than corporate.
The comparison chart is the highest-converting A+ module because it lets buyers filter across your product range without leaving your brand's ecosystem. We build comparison modules that help buyers self-select the right product while keeping them on your pages rather than navigating to a competitor.
Most agencies design A+ Content the same way they design a flyer, visuals first, strategy second. We start by identifying the actual reasons shoppers leave your listing without buying, then build modules that answer those specific objections.
We identify the information gap your bullets leave open, the questions shoppers have before they buy.
We select and sequence modules, comparison chart, Brand Story, Q&A, based on what converts for your category.
Every module is built and checked against Amazon's prohibited phrase and image rules before submission.
Bi-weekly reports with clear metrics. Continuous optimisation, no surprises, no lock-in.
| Feature | Standard A+ Content | Premium A++ Content |
|---|---|---|
| Best For | Most products | Hero products |
| Modules Available | Up to 7 (Seller Central), 5 (Vendor Central) | Up to 7, including interactive modules |
| Video Support | Not included | Full video module support |
| Interactive Hotspot | Not available | Available |
| Full-Width Media | Not available | Available |
| Conversion Lift | 3–10% average | Up to 20% for Hero products |
| Mobile Optimisation | Standard layout | Enhanced mobile-first layout |
| Eligibility | Brand Registry required | Brand Registry + Hero product criteria |
| Typical Use Case | Most catalog products | Flagship or high-competition products |
What Your A+ Content Should Actually Cover
A strong A+ Content page does three jobs at once: it tells your brand story, answers the questions your bullets can’t, and gives shoppers a reason to choose you over the next listing. Most rejected or underperforming ccc fails at one of these.
A+ Content isn’t just visual polish, it’s a measurable conversion lever. These are the numbers that show up consistently once A+ Content is properly designed and deployed on the right ASINs.
Average sales increase reported by Amazon and confirmed across multiple agencies after adding A+ Content.
Conversion lift reported for Hero products using Premium A++ Content with interactive modules.
Average reduction in returns when A+ Content includes a clear, objection-handling Q&A section.
Every word and image is checked against Amazon's prohibited phrase and quality rules before submission.
We choose modules based on what converts for your category, not a one-size-fits-all layout.
Every A+ Content page is designed knowing most shoppers will see it on the Amazon app first.
Standard delivery is 3-5 business days, with approval typically confirmed within 24-48 hours after submission.
Alpha Spikes is an Amazon marketing agency built for sellers across the USA who need A+ Content designed by specialists who understand Amazon’s approval rules and conversion psychology, not a generic design template. We pair A+ Content with listing optimization and image design because the strongest product pages work as one connected system.
Every A+ Content designer works inside Amazon's specific A+ Content rules, not generic brand page templates.
Every module is built to answer a real buyer objection, not just fill space.
Built specifically for sellers competing in the US Amazon marketplace.
A+ Content is managed alongside listing optimization and image design, not in isolation.
Amazon A+ Content, or Enhanced Brand Content, is module-based visual content that replaces or supplements a product’s standard description. Amazon renamed it A+ Content in 2019, so EBC and A+ Content now refer to the same feature, available only to Brand Registry enrolled sellers.
No, A+ Content text is not indexed by Amazon’s A10 search algorithm and does not directly affect your Amazon search ranking. It is indexed by Google, however, which means well-written A+ Content content can still drive external search traffic to your listing.
You need an active Brand Registry enrollment first. Once enrolled, go to the A+ Content Manager inside Seller Central, select the ASIN, choose a module layout, and submit your content for Amazon’s approval review.
EBC stands for Enhanced Brand Content. It was the original Seller Central term before Amazon unified it with the Vendor Central term “A+ Content” in 2019, so the two names are now interchangeable.
Amazon prohibits unverifiable promotional claims, including words like guarantee, best-selling, and top-rated, because Amazon cannot confirm these claims are true. Using them is one of the most common reasons EBC submissions get rejected.
An Amazon agency manages your brand’s daily marketplace operations, SEO and advertising. ALPHA SPIKE handles these
complex tasks to increase product visibility and accelerate revenue growth.
An Amazon agency manages your brand’s daily marketplace operations, SEO and advertising. ALPHA SPIKE handles these
complex tasks to increase product visibility and accelerate revenue growth.
EBC, now called A+ Content, requires Brand Registry enrollment tied to your Seller Central or Vendor Central account. If you lack permissions, your brand likely isn’t enrolled in Brand Registry yet, or your user role hasn’t been granted A+ Content access.
Every listing without proper A+ Content is leaving 3-10% conversion on the table, and every shopper with an unanswered question is one click away from a competitor. Alpha Spikes designs A+ Content built to answer objections, pass Amazon’s approval process, and convert.
SELLER CENTRAL
EBC builds the conversion case on a single product page, but Brand Store extends that same brand narrative across your entire catalog in one destination. A shopper who converts through A+ Content and then follows your brand link lands on a storefront that should feel like a continuation of the same visual and messaging system.
SELLER CENTRAL
The modules inside your A+ Content are only as strong as the images built for them. Lifestyle shots, comparison visuals, and feature callouts designed specifically for EBC dimensions and mobile-first layouts perform measurably better than repurposed listing images dropped into A+ modules.
SELLER CENTRAL
EBC amplifies a listing that is already optimized, it does not rescue one that is not. The keyword strategy, title structure, and bullet framework from listing optimization determine what a shopper already knows before they reach your A+ Content, so both pieces need to be built around the same search intent and buyer objections.
