Shoppers who visit your Brand Store spend 72% more. Are you giving them a reason to visit?
A product listing is competing with ads for attention. A Brand Store is not, since it’s a competitor-ad-free environment built entirely around your brand. Alpha Spikes designs multi-page Amazon Brand Stores that turn one-time buyers into repeat customers with a higher average order value.
Find out if your current store is helping or holding your brand back.
A storefront specialist reviews your brand and replies within one business day.
$500M+
COMBINED CLIENT REVENUE
200+
BRANDS SCALED ON AMAZON
<1 day
AVERAGE RESPONSE TIME
10+
YEARS OF EXPERIENCE
An Amazon Brand Store is a free, multi-page storefront available to Brand Registry enrolled sellers, built using Amazon’s drag-and-drop Store Builder with no coding required. It gives a brand its own dedicated space on Amazon, complete with a custom URL in the format amazon.com/brand-name, separate from a standard product listing. Unlike a regular detail page, a Brand Store is a competitor-ad-free environment, meaning shoppers see only your products while browsing it.
The free Store Builder lets anyone create a basic store, but most DIY stores miss the structure, SEO keyword placement, and seasonal refresh cadence that drive the 72.3% higher spend Amazon reports for store visitors. An agency builds for conversion and Google indexing, not just a working page.
Yes, if it hasn't been refreshed recently. Stores updated on a seasonal cadence attract 11% more repeat visitors and drive 13% higher attributed sales per visitor than stores left static, according to Amazon's own performance data.
A+ Content strengthens individual product listings, while a Brand Store builds a destination across your whole catalog. Most brands benefit from doing both, but if budget forces a choice, A+ Content typically comes first since it touches every listing's conversion rate directly.
Most Brand Stores get built once using a default template and never touched again. Alpha Spikes designs multi-page stores with clear category structure, SEO-optimized content, and seasonal creative, then connects them to your Sponsored Brands traffic so every ad dollar lands somewhere built to convert.
An Amazon Brand Store built on a default template with no strategic structure is a missed revenue opportunity that most brands do not realize they are leaving on the table. We design and build multi-page Brand Stores that organize your catalog, guide the buyer journey, and convert higher than a single product listing.
Brand Store copy that reads like a product catalog description does not build the brand connection that turns one-time buyers into repeat customers. We write store copy that communicates your brand's value, educates the buyer on your range, and gives shoppers a reason to follow and return.
A Brand Store without a clear page hierarchy sends buyers into a disorganized catalog that raises more questions than it answers. We build the page structure strategy before any design work begins so every category, sub-page, and product tile serves a clear role in the buyer journey.
Your Brand Store homepage is the first impression buyers get of your brand outside a standard Amazon product page. We design a homepage that communicates your brand identity immediately, showcases your best sellers, and directs traffic toward the product categories most likely to convert.
Category pages inside a Brand Store let buyers navigate your full catalog without friction, and they increase the average order value by exposing shoppers to products they would not have found on their own. We set up category pages with the right product mix, copy, and tile layout for each segment of your range.
Product tiles that use the wrong image, miss the headline opportunity, or display the wrong variant lose conversions at the last step of the browse journey. We optimize every product tile so the image, name, and call to action are all calibrated to drive the click into the listing.
Amazon's own data shows that stores refreshed on a seasonal cadence attract 11% more repeat visitors and drive 13% higher attributed sales per visitor. We update and refresh your Brand Store with new creative, updated product selections, and seasonal content so performance compounds over time.
Store Insights data tells you which pages are bringing in traffic, which are losing buyers, and which traffic sources are driving attributed sales. We review your Store Insights monthly and turn the data into specific content and structural changes that improve the metrics that matter.
Routing Sponsored Brands traffic to your Brand Store rather than individual ASINs consistently outperforms single-product landing pages for brands with strong catalog depth. We set up Store Spotlight ad integration so your advertising budget lands on a destination designed to showcase your full range.
A Brand Store is more than a page builder exercise. We map your full catalog into a logical category structure before designing a single tile, because shoppers need to find what they came for in two clicks or fewer.
We organize your full product range into clear categories and sub-categories before any design work starts.
Homepage, category pages, and hero banners are built inside Amazon's Store Builder to exact size specs.
Store titles and content are optimized for Google indexing and checked against Amazon's submission guidelines.
We submit for Amazon's review and confirm your live custom URL, typically within 24 hours to a few days.
| Metric | Store Visitors | Non-Visitors | Source |
|---|---|---|---|
| Likelihood to Purchase (New-to-Brand) | 62.7% more likely | Baseline | Amazon Brand Store data |
| Average Spend | 72.3% higher | Baseline | Amazon Brand Store data |
| Purchase Frequency | 53.9% more frequent | Baseline | Amazon Brand Store data |
| Add-to-Cart Rate | 52.1% higher | Baseline | Amazon Brand Store data |
| Average Selling Price | 42.4% higher | Baseline | Amazon Brand Store data |
| Average Order Value | 71.3% higher | Baseline | Amazon Brand Store data |
| Repeat Visitors (with refresh) | 11% increase | No refresh = flat | Amazon performance data |
| Attributed Sales (with refresh) | 13% higher per visitor | No refresh = flat | Amazon performance data |
A Brand Store isn’t a vanity asset, it’s a measurable revenue lever. These are the numbers Amazon itself reports once a store is live and properly built.
Every page is structured around the metrics that matter, AOV, repeat visits, and add-to-cart rate.
Store content is written to index in Google search, since Amazon is treated as a high-authority domain.
We rebuild key creative elements quarterly, the cadence Amazon's data shows drives the strongest repeat-visitor lift.
Your store is structured to receive ad traffic directly, not just exist as a static page nobody routes to.
Alpha Spikes is an Amazon marketing agency built for sellers across the USA who need a Brand Store designed by specialists who understand both Amazon’s Store Builder and the conversion data behind it, not a one-off design freelancer. We pair store creation with A+ Content and PPC because the strongest brand presence works as one connected system.
Every store is built inside Amazon's specific Store Builder rules, not a generic web template.
Store structure follows the metrics Amazon itself reports as drivers of higher AOV and repeat purchases.
Built specifically for sellers competing in the US Amazon marketplace.
Store creation is managed alongside A+ Content and PPC, not in isolation.
An Amazon Brand Store is a free, multi-page storefront available to Brand Registry enrolled sellers, built with Amazon’s drag-and-drop Store Builder. It gives your brand a dedicated, competitor-ad-free space with a custom URL, separate from individual product listings.
Creating the store itself is free through Amazon’s Store Builder. Professional design services typically range from $300 to $600 for a basic project, up to $1,500 or more for a full multi-page storefront with custom creative.
You can build a basic store yourself with no coding required, but most DIY stores miss the category structure, SEO placement, and seasonal refresh that drive Amazon’s reported 72.3% higher spend from store visitors. An agency builds with that conversion data in mind from the start.
Yes, especially if it hasn’t changed recently. Stores refreshed on a quarterly cadence attract 11% more repeat visitors and drive 13% higher attributed sales per visitor compared to stores left static.
A+ Content improves individual listing conversion, while a Brand Store builds a destination across your full catalog. Both work best together, but A+ Content often comes first since it directly affects every listing’s conversion rate.
Submit your store through Manage Stores in Seller Central after meeting Amazon’s submission guidelines, including correct hero image sizing and brand-compliant content. Review typically takes 24 hours to several days, and following format specs closely avoids delays.
Routing Sponsored Brands traffic to your Brand Store generally converts stronger than sending it to a single product page, since shoppers can browse your full catalog without competing ads. This is one of the most common gaps Alpha Spikes finds when auditing existing campaigns.
Every day without a properly built Brand Store is a day of lost repeat purchases, lower average order value, and ad traffic landing on a single product instead of your full catalog. Alpha Spikes builds stores designed around the data that actually drives results.
SELLER CENTRAL
Your Brand Store is the destination, but A+ Content on individual product pages is what builds the brand expectation before a shopper ever clicks through to it. When the visual identity, messaging hierarchy, and module design in your EBC carry directly into your Brand Store layout, the shopper journey feels intentional rather than disconnected, which reduces bounce rate and increases the attributed sales Amazon's Store Insights dashboard tracks.
SELLER CENTRAL
A Brand Store without ad traffic is a page that exists but does not perform. Routing Sponsored Brands campaigns to your store rather than individual ASINs is one of the most consistent conversion improvements in Amazon advertising, and it only works when the store itself is built to receive that traffic with clear category structure, strong hero creative, and a cross-selling architecture that raises average order value per visit.
