Stop guessing with your ad budget. Start spending it where it actually returns sales.
Amazon now controls 77% of all US digital retail media ad spending, which means every dollar you waste on a bad campaign is a dollar your competitor picks up. Alpha Spikes builds, manages, and scales Amazon PPC campaigns that lower your ACoS while growing your organic rank at the same time.
48-hour turnaround. No sales pitch.
A specialist reviews your account and replies within one business day.
$500M+
COMBINED CLIENT REVENUE
200+
BRANDS SCALED ON AMAZON
<1 day
AVERAGE RESPONSE TIME
10+
YEARS OF EXPERIENCE
Amazon PPC, or Amazon pay-per-click advertising, is a bidding system where sellers pay only when a shopper clicks their ad. Ads appear inside Amazon search results and product pages through formats like Sponsored Products, Sponsored Brands, and Sponsored Display.
Yes, for most sellers. The average cost per click on Amazon is $0.91, one of the most cost-effective rates of any paid advertising platform. Combined with conversion rates of 10-15%, PPC often pays for itself within weeks once campaigns are structured around the right keywords and bids.
A good ACoS depends on your margin, but most agencies target around 25-30% for mature products, which equals roughly 3-4x return on ad spend. A 30% ACoS paired with an 8% TACoS is a strong sign that your ads are also pulling organic sales, not just paid ones.
Most campaigns show measurable ACoS improvement within 30-60 days. Full results, including organic rank lift from the PPC and SEO flywheel effect, typically build over 60-90 days as keyword data accumulates and bid adjustments compound.
Running Amazon PPC well means managing five or more ad formats, dozens of campaigns per ASIN, and bid changes that need to happen daily, not monthly. Alpha Spikes handles the entire system: campaign structure, keyword targeting, negative keyword cleanup, dayparting, and budget pacing across your full catalog. We treat PPC as one part of your ranking strategy, not an isolated expense.
A PPC account set up with the wrong campaign structure creates wasted spend from day one that compounds over every billing cycle. We build your advertising account with the correct architecture from the start so your budget goes to search terms that have a chance to convert.
Sponsored Products are the highest-volume ad format on Amazon and the one most brands overspend on without a clear structure. We build Sponsored Products campaigns around real buyer intent with proper match types, bid targets, and negative keyword lists that keep spend focused on terms that close sales.
Sponsored Brands put your logo, headline, and product collection at the top of Amazon search results where new buyers first encounter your brand. We create and manage Sponsored Brands campaigns that drive awareness traffic to the right destination, whether that is a product page or your Brand Store.
Video ads in Amazon search results stop the scroll in a way that static images cannot, and Sponsored Brands video adoption grew 31% among mid-market sellers in 2026. We produce and manage Sponsored Brands video campaigns that showcase your product's value in the moments buyers are actively comparing options.
Sponsored Display lets you re-engage shoppers who visited your listing but did not buy, and target buyers actively browsing competitor products. We manage Sponsored Display campaigns with audience segmentation and bid control so your retargeting spend goes to the buyers most likely to return and convert.
Poor campaign structure is the most common reason Amazon ad accounts bleed budget without returning proportional revenue. We design a campaign architecture that separates discovery from performance, brand from non-brand, and auto from manual so every dollar spent serves a clear strategic purpose.
Auto campaigns are Amazon's most efficient discovery tool, but without regular search term harvesting they become a money drain that funds irrelevant clicks. We manage auto campaigns weekly, mining converting search terms for exact match campaigns and cutting the terms that consume budget without sales.
Manual campaigns give you control over which keywords get budget, but mismanaged manual campaigns quickly become just as wasteful as an unmonitored auto campaign. We manage your manual campaigns with regular bid adjustments, keyword additions, and negative keyword updates so the spend stays focused on profitable terms.
Each match type serves a different purpose in a well-structured Amazon PPC account, and using them interchangeably wastes budget and muddies your performance data. We assign match types strategically across your campaign portfolio so broad finds new opportunities, phrase refines them, and exact captures proven converters at the lowest possible cost.
Irrelevant clicks from poor search term matching can consume 20 to 30% of a disorganized ad account's budget without generating a single sale. We add negative keywords weekly across your campaigns so your budget stops funding searches that will never convert for your product.
Bidding too high burns budget on clicks that do not convert, and bidding too low removes you from the results where buyers actually purchase. We optimize bids at the keyword, campaign, and placement level using your actual conversion data so every bid is calibrated to the real cost of acquiring a sale.
Top of search, product pages, and rest of search placements convert at different rates and attract different types of buyers. We use placement modifiers and performance data to concentrate your budget on the placements that generate profitable conversions for your specific product and category.
Running your ads at full budget 24 hours a day funds clicks during low-conversion windows that drain your daily budget before peak buying hours arrive. We analyze your hourly conversion data and implement dayparting so your budget is concentrated in the time windows where your buyers actually purchase.
Placing your ads directly on a competitor's product page puts your offer in front of buyers who are already in purchase mode for your category. We manage ASIN targeting campaigns that position your product alongside or above the competitors your buyers are comparing you to.
Category targeting lets you reach buyers browsing broadly within your product category before they have settled on a specific ASIN. We set up and manage category targeting campaigns that build awareness and capture shoppers at the consideration stage before they choose a competitor.
Remarketing to buyers who already visited your listing converts at a higher rate than cold traffic because the interest has already been established. We build and manage Amazon audience targeting campaigns that re-engage past visitors with the right message at the right stage of their decision.
A high ACoS looks like a problem, but the right ACoS depends entirely on your product margin and whether you are in a launch or profitability phase. We set ACoS targets based on your actual numbers and optimize toward them without the false precision of chasing a percentage that ignores your unit economics.
TACoS is the metric that tells you whether your advertising is building organic momentum or just buying revenue at full cost every month. We track and optimize TACoS so your ad spend is compounding into better organic rank rather than subsidizing sales that should be happening organically.
Return on ad spend measures how much revenue each advertising dollar generates, but optimizing ROAS without considering margin leads to cuts in campaigns that are actually profitable. We optimize ROAS in the context of your real product economics so the changes we make improve profitability, not just a dashboard number.
Unmanaged ad budgets either run out before peak buying hours or sit unspent while your competitors capture traffic you could have won. We allocate and manage budgets across your campaign portfolio so your spend is always active in the right campaigns at the right time of day.
Most Amazon ad accounts develop waste and structural problems over time that compound quietly in the background. We audit your full PPC account and deliver a prioritized list of exactly what is causing wasted spend, poor ACoS, and missed revenue so you know precisely what to fix first.
Ad reports that show you numbers without context leave you making decisions based on data you cannot fully interpret. We deliver clear PPC reporting that connects your spend, clicks, conversions, ACoS, and TACoS to real business outcomes so every review meeting has an action attached to it.
Amazon DSP reaches buyers on and off Amazon through programmatic display and video placements that Sponsored Ads cannot access. We manage DSP campaigns for brands ready to build awareness and retarget audiences beyond the Amazon search results page.
Without Amazon Attribution, you have no way to measure how much revenue your Google Ads, social campaigns, and email traffic are actually generating on Amazon. We set up Attribution tracking so your external marketing channels get credit for the Amazon sales they are driving.
Amazon Posts put organic, shoppable content in your competitors' listings and your own Brand Store feed without paying for clicks. We create and publish Posts consistently so your brand stays visible to buyers browsing your category even when they are not actively searching for your product.
Most agencies dump every product into one auto campaign and call it a strategy. We build a layered structure for every ASIN, typically three to five campaigns, so each keyword finds its correct, cheapest path to a sale. This is the same structure Amazon’s own Search Term Report data rewards over time.
We pull your account history and identify wasted spend before writing a single new campaign.
Auto, broad, exact, and ASIN-targeting campaigns go live with breakeven ACoS targets set for each one.
We harvest winning keywords into exact match and cut negative keywords every week, not once a month.
Winning campaigns get more budget, underperformers get cut, and you get a clear monthly report.
| Metric | What It Measures | Good Benchmark | What It Tells Us |
|---|---|---|---|
| ACoS | Ad spend as a percent of ad-attributed sales | 25-30% for mature products | How efficient a single campaign is |
| TACoS | Ad spend as a percent of total sales (ads + organic) | Falling over time | Whether PPC is building organic momentum |
| ROAS | Revenue generated per dollar spent on ads | 3-4x minimum | Direct return on ad investment |
| CPC | Average cost per click | $0.91 USA average | Whether your bids are competitive |
| CTR | Percent of impressions that become clicks | Category dependent | Whether your ad creative and targeting are relevant |
| CVR | Percent of clicks that become sales | 10-15% average | Whether your listing converts traffic |
| Impression Share | Percent of available ad placements you win | Rising over time | Your visibility versus competitors |
| Breakeven ACoS | The ACoS where you stop losing money | Calculated per ASIN | Your true profitability ceiling |
Numbers tell the story better than promises. Across managed accounts, a properly restructured Amazon PPC strategy consistently moves three figures in the same direction: spend down, conversion up, and organic rank improving alongside it.
Lift in full-funnel conversion rate reported from AI-powered bid strategies versus traditional manual bidding.
Increase in ad profit reported within the first month of professional account management.
Sales growth achievable when PPC and SEO are run together as one strategy, not two separate efforts.
We adjust bids and negative keywords on a weekly cadence, catching wasted spend before it compounds into a bad quarter.
Every ACoS target is calculated from your actual product margin, not a generic industry number that doesn't fit your business
We structure campaigns so paid clicks feed your organic ranking through Amazon's A10 algorithm, not just short-term sales.
You see every campaign, every bid change, and every dollar spent in reporting that's built for clarity, not vanity metrics.
Alpha Spikes is an Amazon marketing agency built for sellers across the USA who need their advertising managed by people who treat Seller Central and Vendor Central accounts as their full-time job, not a side service. We work across Amazon SEO, PPC, and full account management because the three rarely succeed in isolation.
PPC, listing optimization, and account health are managed together, not in separate silos.
Built specifically for sellers operating in the US Amazon marketplace.
Every decision traces back to ACoS, TACoS, and margin data, not guesswork.
PPC, listing optimization, and account health are managed together, not in separate silos.
SELLER CENTRAL
Ads sending traffic to a weak listing waste money. We check title, images, and A+ Content before scaling spend.
SELLER CENTRAL
If you're not winning the Buy Box, over 80% of your ad clicks may not convert. We monitor this alongside your campaigns.
SELLER CENTRAL
Sponsored Brands campaigns that route to a Brand Store page convert better than those sent to a single ASIN.
Director of eCommerce, US Health Brand
Founder, US Home Goods Brand
PPC stands for pay-per-click, an advertising model where sellers bid on keywords and pay only when a shopper clicks their ad. On Amazon, this includes Sponsored Products, Sponsored Brands, and Sponsored Display, all managed through the Amazon Ads Console.
It can be, but only if you keep an eye on it. If you just turn it on and leave it, it usually wastes money. When it’s managed properly, it helps bring steady traffic.
Spend depends on your margin and goals, but most small sellers start between $3,000 and $8,000 per month for combined PPC and listing support. Mid-market brands running full-service management typically invest $10,000 to $25,000 per month.
A good ACoS is typically 25-30% for mature products, equal to roughly 3-4x ROAS. The right number depends on your product margin, since a 30% ACoS might be profitable for one seller and unprofitable for another.
Most accounts see ACoS improvements within 30-60 days. Full results, including organic ranking gains from the PPC and SEO flywheel, typically compound over 60-90 days as keyword and bid data accumulates.
Go to your Amazon Ads Console, open Campaign Manager, select the campaign, and change its status to Archived. Archived campaigns stop spending immediately and cannot be reactivated, so confirm before archiving a campaign with valuable keyword history.
Agencies that combine weekly bid management, AI-powered bidding tools, and PPC-to-SEO integration tend to outperform those running campaigns on autopilot. Alpha Spikes structures every campaign around breakeven ACoS and ties PPC performance directly to organic rank growth.
Amazon Associates (affiliates) are a separate programme from Amazon Advertising and operate under different rules. Affiliates promote products for commission and do not run Sponsored Products campaigns, which are reserved for sellers and vendors with active Seller Central or Vendor Central accounts.
Every week your PPC campaigns run unmanaged is a week of budget going to keywords that don’t convert. Alpha Spikes builds Amazon PPC campaigns around your actual margin, manages them weekly, and ties every dollar spent back to a number you can measure.
SELLER CENTRAL
Listing optimization gives your keywords a home, but SEO determines which keywords are worth building that home around. The search terms, competitor gaps, and ranking signals we identify in SEO feed directly into every title, bullet, and backend field we write.
SELLER CENTRAL
A well-researched keyword strategy loses its impact the moment it lands in a listing that does not convert. Listing optimization turns the search visibility SEO builds into actual sales, which is the conversion signal Amazon's algorithm uses to decide whether to hold or grow that rank.
