Sportswear & Footwear · Seller Central · 90-day engagement · 2025
Adidas a globally recognized brand in athletic wear, sought AlphaSpikes to elevate its Amazon channel. Despite a strong brand presence, Adidas faced challenges with inconsistent product visibility, underperforming listings, and a lack of platform-specific strategy. The goal was to craft an Amazon presence that matched their premium brand status while driving conversion, retention, and repeat purchases.
Product listings lacked optimization for Amazon SEO (A9 algorithm)
No clear bundling/offers to increase Average Order Value (AOV)
A+ Content was generic and inconsistent across product lines
The Amazon storefront didn’t reflect Adidas’s global brand identity
Inefficient PPC campaigns were leading to high ACOS and low ROAS
Lack of a proactive review generation strategy
Every major SKU was fully optimized using high-volume, relevant keywords, persuasive bullet points, and mobile-first formatting. Enhanced imagery and lifestyle photos were added to support visual selling.
We rebuilt the A+ content to reflect Adidas’s iconic branding, introducing custom modules, size guides, comparison charts, and user-generated content that boosted trust and reduced bounce rate.
The Storefront was transformed into a visually striking brand destination, showcasing Adidas’s product categories (running, training, lifestyle), seasonal drops, and best sellers — optimized for both desktop and mobile shopping.
We overhauled PPC strategy using keyword isolation, branded vs. non-branded campaigns, ASIN-level targeting, and dayparting. Continuous optimization improved both visibility and profitability.
We implemented a hybrid review strategy using Vine, follow-up emails, and QR insert campaigns. Simultaneously, we tracked unauthorized sellers, protected listings, and ensured MAP compliance.
| Metric | Before | After | Improvement |
|---|---|---|---|
| Revenue | — | +38% | ↗ In 90 days |
| ROAS | 3.2x | 5.1x | ↗ +59% |
| Organic Keyword Rank | — | ↑ 34% | ↗ Strong Gains |
| Storefront Sessions | — | ↑ 41% | ↗ Significant |
| PPC Conversions | — | ↑ 48% | ↗ High Impact |
At AlphaSpikes, we don’t just optimize — we elevate brands on Amazon. From strategy to execution, our partnership with Adidas showcases what’s possible when data meets creativity, and growth meets precision. Adidas’s Amazon presence now mirrors its global brand power, delivering an elite customer experience with measurable ROI. The AlphaSpikes team helped Adidas go from a generic seller presence to a conversion-driven powerhouse on Amazon.
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