OXO is a globally recognized brand in kitchen tools and home essentials, known for its thoughtful product design and ease of use. Despite strong brand equity, OXO’s Amazon channel faced intense competition, rising ad costs, and underutilized listings. The brand partnered with AlphaSpikes to strengthen its position, reduce ACOS, and scale its presence in a saturated marketplace.
We restructured all advertising campaigns by category, product type, and search intent. Bid strategies were refined using conversion data, and high-performing terms were isolated into Exact Match campaigns. Sponsored Brands and Display were added for retargeting and brand dominance.
All major ASINs were audited and optimized with high-volume keywords, compelling copy, and mobile-first formatting. Backend search terms were aligned with Amazon’s latest indexing rules.
We redesigned A+ Content for over 40 high-traffic ASINs to better reflect OXO’s product quality, user-friendly features, and lifestyle benefits. This included comparison charts, visual modules, and FAQs to improve shopper trust and engagement.
Launched a new line of kitchen essentials with a structured go-to-market approach — blending PPC bursts, review generation, and influencer-based UGC to build trust and visibility quickly.
| Metric | Before | After | Improvement |
|---|---|---|---|
| Revenue | — | 45% | ↗ In 90 days |
| ACOS | 36% | 25% | ↗ -30% |
| Conversion Rate | — | ↑ 40% | ↗ Major Boost |
| Organic Rank | — | Top 10 | ↗ High Visibility |
| Product Launch Success | — | Best Seller | ↗ Within 60 Days |
Tell us about your brand. We’ll come back within
one business day with a tailored plan.
