NUTRAHARMONY is a premium supplement brand dedicated to ingredient transparency, efficacy, and wellness-based formulations. Despite its quality, the brand lacked visibility on Amazon and struggled to compete against larger supplement players. AlphaSpikes was brought in to develop a holistic strategy to improve search rankings, increase conversions, and strengthen brand perception in a saturated health market.
We implemented targeted keyword forecasting based on market trends and search volume. Product titles, bullets, and backend terms were rewritten with consumer-focused benefits and SEO integration.
Result:
Custom A+ modules were designed to highlight ingredient purity, health benefits, and NUTRAHARMONY’s brand values. Visuals included supplement fact breakdowns, usage scenarios, and user lifestyle integration.
Result:
We launched branded, non-branded, and competitor-focused PPC campaigns using exact-match targeting and bid optimization rules. Campaigns were monitored weekly with clear performance benchmarks.
Result:
In just 90 days, AlphaSpikes transformed Dove’s Amazon PPC performance into a lean, efficient, and high-performing engine.
| Metric | Before | After | Improvement |
|---|---|---|---|
|
Revenue |
— |
45% |
In 90 days |
|
ACOS |
36% |
25% |
-30% |
|
Conversion Rate |
— |
↑ 40% |
Major Boost |
|
Organic Rank (Top Terms) |
Mid-page |
Top 10 |
+ High Visibility
|
|
Product Launch Success |
Low |
Best Seller |
Within 60 Days |
AlphaSpikes crafted a complete growth framework for NUTRAHARMONY on Amazon — blending keyword science, emotional storytelling, and conversion-driven ads. By balancing transparency with performance, we helped the brand gain traction, win customer trust, and establish a scalable foundation for long-term success in the health and wellness space.
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