Health & Wellness · Seller Central · 90-day engagement · 2025
Safrel is a supplement brand focused on providing affordable, pharmacist-recommended wellness solutions for urinary health, pain relief, and immune support. Despite offering high-quality, in-demand products, the brand faced content suppression issues, weak keyword coverage, and underperforming PPC campaigns. AlphaSpikes was brought in to realign Safrel’s listings with Amazon’s evolving supplement guidelines, boost search visibility, and rebuild advertising efficiency.
Suppressed listings due to unapproved medical claims
Missing backend attributes and lack of proper categorization
PPC campaigns targeting irrelevant or policy-flagged keywords
Low organic ranking for branded and generic search terms
Poor content hierarchy and unstructured bullet formatting
We rewrote Safrel’s top listings with benefits-led, FDA-compliant copy while incorporating keywords for UTI relief, pain support, and immune health. Titles, bullets, and descriptions were restructured to prioritize clarity, compliance, and discoverability.
We redesigned A+ modules with product usage visuals, trust-building brand highlights, and indirect benefit messaging. Every claim was cross-checked with Amazon’s dietary supplement content policy to ensure approval.
We audited Safrel’s ad history and eliminated flagged keywords, rebuilt campaigns into branded, generic, and defensive ad groups, and applied conservative bidding strategies for gradual scaling.
Our compliance team monitored listing health, suppressed ASINs, and resolved category flagging issues via proactive ticketing and flat file corrections. Backend attribute completion ensured accurate indexing.
| Metric | Before | After | Improvement |
|---|---|---|---|
| Suppressed ASINs | — | 45% | ↗ Full Recovery |
| Organic Visibility | 6% | ↑ 45% | ↗ SEO Gain |
| ACOS | — | 22% | ↗ -38% |
| Conversion Rate | — | ↑ 27% | ↗ Listing Optimization |
| Ad Sales | — | ↑ 61% | ↗ PPC Growth |
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