As a global leader in coffee, Nescafé had strong brand recognition — but on Amazon, recognition doesn’t automatically mean conversion. Their product listings weren’t appearing for key high-intent keywords, and their ad spend was high but underperforming. Nescafé partnered with AlphaSpikes to optimize their ad spend, reduce ACOS, and increase visibility for flagship products, including the classic jars, sachets, and combo packs.
We began by analyzing historical campaign data across all ad types. The account had generic naming conventions, mixed targeting, and no negative keyword filtering. We restructured everything based on:
Results:
Using a blend of data sources (Helium 10, Brand Analytics, Search Query Performance), we built a refined keyword set:
Results:
We launched Sponsored Brand Video ads for their bestselling coffee jars and sachets, using emotional storytelling and key value props (e.g. “Made with 100% Pure Coffee”). These ads outperformed static ads by 2.7x.
Results:
Results:
We implemented weekly ad performance dashboards, monitored CTR, ACOS, and ROAS, and ran A/B tests on ad copy, video thumbnails, and keyword clusters.
Results:
While PPC was the main focus, we also supported Nescafé with:
AlphaSpikes helped Nescafé transform its Amazon PPC channel from a high-cost, low-return setup to a data-driven, profit-generating engine. Strategic ad segmentation, keyword refinement, and creative video deployment gave Nescafé dominance in Amazon’s coffee category.
With AlphaSpikes’ Amazon PPC expertise, Nescafé now owns the digital coffee aisle. Whether it’s defending brand space or stealing competitor sales, our strategies brewed the perfect blend of performance and profitability.
“AlphaSpikes brought clarity, structure, and performance to our Amazon advertising efforts. Their PPC strategy not only saved costs but delivered measurable growth at scale.”
Term & Conditions
Privacy Policies
@2025, all rights are reserved by AlphaSpikes.
