Safrel is a supplement brand focused on providing affordable, pharmacist-recommended wellness solutions for urinary health, pain relief, and immune support. Despite offering high-quality, in-demand products, the brand faced content suppression issues, weak keyword coverage, and underperforming PPC campaigns. AlphaSpikes was brought in to realign Safrel’s listings with Amazon’s evolving supplement guidelines, boost search visibility, and rebuild advertising efficiency.
We rewrote Safrel’s top listings with benefits-led, FDA-compliant copy while incorporating keywords for UTI relief, pain support, and immune health. Titles, bullets, and descriptions were restructured to prioritize clarity, compliance, and discoverability.
Result:
45% improvement in organic keyword rankings
Listings passed policy review and remained live
We redesigned A+ modules with product usage visuals, trust-building brand highlights, and indirect benefit messaging. Every claim was cross-checked with Amazon’s dietary supplement content policy to ensure approval.
Result:
Reduced risk of delisting and misinformation flags
Higher engagement on product detail pages
We audited Safrel’s ad history and eliminated flagged keywords, rebuilt campaigns into branded, generic, and defensive ad groups, and applied conservative bidding strategies for gradual scaling.
Result:
38% drop in ACOS over 60 days
61% increase in relevant traffic and ad-attributed conversions
Our compliance team monitored listing health, suppressed ASINs, and resolved category flagging issues via proactive ticketing and flat file corrections. Backend attribute completion ensured accurate indexing.
Result:
100% live ASIN recovery
Prevention of future suppression triggers
In just 90 days, AlphaSpikes transformed Dove’s Amazon PPC performance into a lean, efficient, and high-performing engine.
| Metric | Before | After | Improvement |
|---|---|---|---|
|
Suppressed ASINs |
6 |
|
Full Recovery |
|
Organic Visibility |
— |
↑ 45% |
SEO Gain
|
|
ACOS |
36% |
22% |
-38% |
|
Conversion Rate |
— |
↑ 27% |
Listing Optimization
|
|
Ad Sales |
— |
↑ 61% |
PPC Growth |
AlphaSpikes helped Safrel overcome policy-related listing challenges, recover suppressed products, and implement a fully optimized supplement advertising strategy. By combining keyword science with regulatory precision, we turned Safrel’s catalog into a high-performing, compliant, and conversion-friendly asset — paving the way for sustainable growth in the tightly regulated supplement category.
"We were stuck with suppressed listings and wasted ad spend until AlphaSpikes stepped in. Their Amazon expertise in the supplement space made all the difference — both in performance and peace of mind."
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