As a globally trusted personal care brand, Dove enjoys strong recognition in traditional retail and DTC. However, on Amazon’s highly competitive and algorithm-driven marketplace, the brand lacked the strategic depth required to maintain dominance. Dove partnered with AlphaSpikes to restructure its advertising operations, reduce wasted ad spend, and accelerate revenue growth through a data-first PPC strategy tailored for Amazon’s ecosystem.
We executed a complete rebuild of Dove’s Amazon advertising architecture. This included:
Result:
Utilizing Amazon Brand Analytics and proprietary keyword tools, we identified high-converting, low-competition terms. Layered with dynamic bid rules and dayparting strategies, Dove’s ads reached shoppers at optimal times with optimal offers.
Result:
We created customized Sponsored Brand creatives and launched Sponsored Brand Video campaigns to highlight Dove’s best-selling SKUs (e.g., body washes, beauty bars). These formats improved click-through rates while reinforcing brand positioning.
Result:
We launched aggressive ASIN-level targeting campaigns focused on key competitors (e.g., Olay, Aveeno, Neutrogena). We also deployed Sponsored Display ads with audience retargeting to recover missed conversions.
Result:
To support ad traffic, we enhanced titles, bullet points, backend keywords, and visual assets for Dove’s top 50 ASINs, aligning them with Amazon’s SEO best practices.
Result:
In just 90 days, AlphaSpikes transformed Dove’s Amazon PPC performance into a lean, efficient, and high-performing engine.
| Metric | Before | After | Improvement |
|---|---|---|---|
|
ACOS |
38% |
18% |
-20 pts |
|
ROAS |
2.6 |
5.3 |
+104% |
|
Ad Sales |
— |
↑ 66% |
Significant |
|
Branded Share of Voice |
46% |
78% |
+32 pts
|
|
CTR (Sponsored Ads Avg.) |
0.45% |
1.01% |
+124% |
AlphaSpikes delivered a full-spectrum PPC transformation for Dove on Amazon. By combining data-driven ad strategy, creative execution, and deep category expertise, we helped Dove secure category dominance, optimized ad spend, and sustained growth on one of the world’s most competitive marketplaces.
“AlphaSpikes brought clarity, structure, and performance to our Amazon advertising efforts. Their PPC strategy not only saved costs but delivered measurable growth at scale.”
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